The Marketing Freak

 We often have to look out for information from different sources. The task is very time consuming and tiring. When it comes to some big topic like digital marketing, the load just add on. Here's have something for you: A book with all the basics of Digital Marketing. A book that contains basics of marketing, myths, best practices, good strategies etc..  It has been carefully written by thorough research of topics and practical approach for all modes of digital marketing have been included. Upon reading this book, you will be in a situation to identify what actually marketing is and how important digital marketing is. You will be in a position to formulate strategies and understand how marketing campaigns are setup. All in all, it would be good to upskill and since digital marketing is a buzzing career, this book can also help you start your career by taking the first step. Want the book?  Get it here  

  “ Always know the depth of water before entering it ”. We all know this is a safe approach. This applies to digital marketing too. Let us try to understand what are the things to keep in mind before you go ahead and do digital marketing. Understand thy customers Everyone does not have the same needs. If we did, we’d all be robots. Since our needs, wants, preferences differ a lot, it is important to understand them. You don’t have to know everyone’s requirements, but you must definitely know your customers’ needs. It is ultimately them that you’re going to cater to. Always respect your customer opinion and feedback “One who does not respect feedback and opinion are way far from their success”. History has a lot of examples of companies failing. Many of those companies offered great products, great services and added a lot of value. Why did they still fail? It’s a simple answer. They did only what they wanted to do. They made great products and great services but did not care...

  A hashtag It’s hard to look away from things , especially when there’s a buzz around them. One such thing in the past decade of marketing has been digital marketing. But, how did it come in to existence and how it it now and how will it be in the years to come? Let’s find out. How did digital marketing originate? As we know, digital marketing is the use of digital mediums to increase awareness for the offerings. It started a long time ago, since the time radio became a popular means of broadcast. In the initial years of the radio, it was mainly used for broadcasting music, news and updates to the common public. The reach was not very high initially, but soon picked up. Brands also became interested in advertising to the listener base which was large by spending out budgets. So, FM radio can be said to be the first digital marketing medium. The old radio  Soon came the television. What people only heard until then, they were able to see now. On the other hand, brands were a...

  “ You can never fill a cup which is already full ”. We all know what it means. It applies to marketing as well. So, if you want to know about Digital Marketing, you need to first un-know all that you feel you know about it. So, let’s start our process of learning, now. What is digital marketing? Digital Marketing is nothing but marketing. Did you read that right? Yes, you did! As we know, marketing is that intermediate effort which we do in order to take our products or services to the relevant customers. It could be either a television advertisement, distribution of samples, free counselling etc.. Even a job application is a form of marketing. You are basically marketing your own skills to the potential employer. The means in which we do marketing are as broad as marketing itself. It simply means that there are a lot of medium through which marketing can be done. One such method is Digital Marketing. Digital Marketing is using the digital means to market your offering. In ...